Casual -

Description

games designed to appeal to a larger audience. Typically simpler gameplay and shorter play sessions

CPI rate -

Description

Cost per installs

Use

Monetization term

CVR -

Description

Conversion Rate = (Total number of initial event in the app / total number of desired event conversions) x 100

Use

Monetization term

Customer Lifetime Value -

Description

Average revenue per user X average customer lifespan

Use

Monetization term  

Compatibility testing -

Description

Testing on different hardware and software to see if the game acts the same in different configurations.

Code release -

Description

Stage where most bugs are fixed an the game is ready for release or submission to platform holder

Crunch time -

Description

Working overtime to make the game ready for release.

Compliance testing -

Description

Testing to ensure that the game meets the requirements of e.g. game platform holders. Typically based on platform holder's checklists / guidelines.

Code Freeze -

Description

New development is stopped and only bugs are fixed. The focus is on making the game ready to ship.