Navigating the New Frontier of Content-Driven Gaming Experiences

The gaming industry has always strived to deliver captivating user experiences, but a transformative shift is underway. Today, developers and publishers are embracing game design that relies on more content, driven by the ever-growing demand for immersive experiences and intricately diverse narratives.  The incorporation of more content promises thrilling opportunities and numerous benefits, but navigating …

Levelling-up NPCs with AI

Developments in AI are rapidly changing many industries, including games. Today, global game developers like Ubisoft and EA, or game engine companies such as Unity, have their own AI research divisions. Advances in AI mean that aspects of the games we play are becoming more realistic, whilst on the development side AI-based tools are automating …