Privacy Policy

Introduction

modl.ai ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://modl.ai and use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Contact Information

Data Controller:
modl.ai
Guldborgvej 25
2000 Frederiksberg, Denmark
Email: contact@modl.ai

1. Information We Collect

1.1 Information You Provide to Us

When you use our website, particularly when you submit our contact form, we collect the following information:

• Name (first name and last name)
• Work email address
• Company name
• Message content (when you describe how we can help you)

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and how you interact with our site:

• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
• Usage Data: Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site, page response times, download errors, length of visits to certain pages, page interaction information
• Date and time of your request/website access
• Referrer URL (the page that linked you to our site)
• HTTP status codes
• Transferred data volume

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide and Maintain Our Services

• Legal Basis: Legitimate interest (GDPR Art. 6(1)(f)) and contract performance
• Purpose: To display our website, process your contact form submissions, and respond to your inquiries
• Data Used: All technical data, contact form data

2.2 To Communicate With You

• Legal Basis: Consent (when you submit the contact form) and legitimate interest
• Purpose: To respond to your inquiries, send you information about our products and services
• Data Used: Name, email, company, message content

2.3 To Improve Our Website

• Legal Basis: Legitimate interest
• Purpose: To understand how visitors use our website and improve functionality
• Data Used: Usage data, technical data

2.4 For Security and Fraud Prevention

• Legal Basis: Legitimate interest and legal obligations
• Purpose: To protect our website, prevent fraud, and ensure security
• Data Used: IP addresses, technical data, access logs

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can manage your cookie preferences through our cookie consent banner powered by Cookiebot.

3.1 What Are Cookies?

Cookies are small text files that are placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to website owners.

3.2 Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They cannot be switched off in our systems.

Cookiebot Consent Cookies

• Purpose: To remember your cookie consent preferences
• Duration: 12 months
• Legal Basis: Legitimate interest (required for legal compliance with cookie laws)

Functional Cookies

These cookies enable enhanced functionality and personalization.

HubSpot Tracking Cookie (hubspotutk)

• Cookie Name: hubspotutk
• Purpose: If you have interacted with HubSpot tracking on other sites, this cookie may be present. We read this cookie (but do not set it) when you submit a contact form to help associate your submission with previous interactions
• Duration: 13 months (set by HubSpot, not by us)
• Provider: HubSpot, Inc. (USA)
• Data Transfer: Data is transferred to the USA under Standard Contractual Clauses
• Legal Basis: Consent (when you submit the contact form)

3.3 Managing Cookies

You can control and manage cookies in various ways:

1. Cookie Consent Banner: When you first visit our site, you'll see a cookie consent banner powered by Cookiebot. You can accept or reject non-essential cookies.
2. Browser Settings: Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience of our website.
3. Opt-Out Links: You can opt out of cookies at any time by adjusting your preferences in the cookie consent banner that appears on our website.

To learn more about cookies, visit www.allaboutcookies.org

4. Third-Party Services and Data Transfers

4.1 HubSpot CRM

We use HubSpot to manage contact form submissions and customer relationship management.

• Data Shared: When you submit our contact form, we send your name, email, company name, and message to HubSpot
• Additional Data: IP address, page URL, and HubSpot tracking cookie (if present)
• Purpose: Lead management, sales follow-up, customer relationship management
• Data Location: HubSpot, Inc., USA
• Data Protection: Standard Contractual Clauses (SCCs) approved by the European Commission
• HubSpot Privacy Policy

4.2 Google Fonts

We use Google Fonts to display custom fonts on our website.

• Data Shared: When you visit our site, your browser requests font files from Google's servers. This may include your IP address and browser information
• Purpose: To display website fonts properly
• Data Location: Google LLC, USA
• Data Protection: Google's standard data processing terms
• Google Privacy Policy

4.3 Sanity.io (Content Management)

We use Sanity.io as our content management system and CDN for delivering website content and images.

• Data Shared: When you view content or images, your browser requests these from Sanity's CDN. This may include your IP address
• Purpose: Content delivery, website functionality
• Data Location: Sanity.io, Inc., USA (with CDN nodes globally)
• Data Protection: Standard data processing agreements
• Sanity Privacy Policy

4.4 Cookiebot

We use Cookiebot to manage cookie consent and comply with privacy regulations.

• Data Collected: Cookie consent choices, cookie scan results
• Purpose: Cookie consent management, privacy compliance
• Data Location: Cybot A/S, Denmark (EU)
• Cookiebot Privacy Policy

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy:

• Contact Form Submissions: Stored in HubSpot CRM until you request deletion or we determine it's no longer necessary for business purposes (typically 3-5 years for business contacts)
• Server Logs: Technical logs are retained for 90 days for security and debugging purposes
• Cookie Data: As specified in the cookie duration listed above
• Communication Records: Email correspondence is retained for 3 years for business record purposes

You may request deletion of your data at any time (see "Your Data Protection Rights" below).

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage:

• Encryption: Data transmitted to and from our website is encrypted using SSL/TLS
• Access Controls: Access to personal data is restricted to authorized personnel only
• Secure Storage: Data is stored on secure servers with industry-standard protections
• Third-Party Security: We select service providers that maintain appropriate security measures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

7. Your Data Protection Rights

Under the General Data Protection Regulation (GDPR) and other applicable privacy laws, you have the following rights:

7.1 Right of Access

You have the right to request a copy of the personal data we hold about you.

7.2 Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal data.

7.3 Right to Erasure ("Right to be Forgotten")

You have the right to request deletion of your personal data when:

• The data is no longer necessary for the purposes it was collected
• You withdraw consent (where processing was based on consent)
• You object to processing and there are no overriding legitimate grounds
• The data has been unlawfully processed
• The data must be erased to comply with a legal obligation

Limitations: We may not be able to delete your data if we have a legal obligation to retain it or if it's necessary for establishing, exercising, or defending legal claims.

7.4 Right to Restriction of Processing

You have the right to request restriction of processing of your personal data in certain circumstances.

7.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller, where:

• Processing is based on consent or contract
• Processing is carried out by automated means

7.6 Right to Object

You have the right to object to processing of your personal data where we rely on legitimate interest as the legal basis.

7.7 Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw consent at any time. This will not affect the lawfulness of processing based on consent before withdrawal.

7.8 Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority, particularly in the EU member state of your habitual residence, place of work, or place of alleged infringement.

Danish Data Protection Authority (Datatilsynet)
Email: dt@datatilsynet.dk

7.9 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: contact@modl.ai
• Mail: modl.ai, Guldborgvej 25, 2000 Frederiksberg, Denmark

We will respond to your request within one month. In complex cases, we may extend this by two additional months and will inform you of any such extension.

8. Marketing Communications

8.1 How We Use Your Information for Marketing

From time to time, we may contact you about our products, services, and other content that may be of interest to you.

8.2 Legal Basis

We will only send you marketing communications if:

• You have consented to receive them (e.g., by subscribing to our newsletter or checking a consent box on a form), or
• You are an existing business contact and we have a legitimate interest in keeping you informed about similar products and services (with an easy opt-out option)

8.3 Opt-Out

You can unsubscribe from marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us at contact@modl.ai
• Adjusting your preferences in our communication preference center (if available)

Opting out of marketing communications will not affect transactional emails (such as responses to your contact form submissions).

9. International Data Transfers

Our website is hosted and operated in the European Economic Area (EEA). However, some of our service providers are located in countries outside the EEA, including the United States.

When we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs): Approved by the European Commission for data transfers to countries without adequate data protection laws
• Adequacy Decisions: Transfers to countries deemed by the EU to have adequate data protection
• Privacy Shield Successors: Where applicable and available

Service providers with data transfers outside the EEA

• HubSpot, Inc. (USA) - Standard Contractual Clauses
• Google LLC (USA) - Google's data transfer mechanisms
• Sanity.io, Inc. (USA) - Standard Contractual Clauses

10. Links to Other Websites

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Notifying business contacts via email (if the changes are significant)

We encourage you to review this privacy policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Legal Basis for Processing (GDPR)

For transparency, here is a summary of the legal bases we rely on for processing your personal data:

13. Business Transfers

If modl.ai is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal data, as well as any choices you may have.

14. Questions and Concerns

If you have any questions, concerns, or complaints about this privacy policy or our data practices, please contact us:

Email: contact@modl.ai
Mail: modl.ai, Guldborgvej 25, 2000 Frederiksberg, Denmark

We take privacy concerns seriously and will investigate and respond to all legitimate requests within the timeframes required by applicable law.

Cookie Declaration

Below is a detailed list of cookies used on our website:

Necessary Cookies

Functional Cookies

Note: The hubspotutk cookie is only read by our system when you submit a contact form. This cookie is set by HubSpot if you have interacted with HubSpot tracking on other websites. We do not directly set this cookie.

Third-Party Data Processing

When you visit our website, the following third-party services may process your data:

Google Fonts

• Processes IP address and browser information to serve font files
• No cookies are set by Google Fonts

Sanity CDN

• Processes IP address to serve website content and images
• May log requests in CDN access logs